Matti Hicks

Hi, I'm Matti

I'm a Sr. UX Designer & Researcher based in The Hague. I've spent 12+ years designing across education, travel, banking, and health — mostly in complex, regulated spaces where human-centered design meets real constraints.

Featured Work

Banking
Mobile UX Strategy

Revamping Retail Banking

A complete redesign to streamline navigation, improve iOS UX, and boost customer satisfaction scores.

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EF Customer Experience
Enterprise CX

End-to-End EF Customer Experience

Created seamless customer journeys and helped align internal operations to drive bookings.

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AI Finance
AI/ML FinTech

AI-Powered Financial Wellness

Designing an AI-enhanced experience that increases engagement and supports smarter financial decisions.

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Booking Flow
E-commerce Travel

Overhauling EF's Booking Flow

Designing an intuitive booking experience for language programs abroad for kids and parents.

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🌍 A Bit About Me

Matti Hicks

From Kansas City to The Hague

I grew up in Kansas City, Missouri, and left for Germany at 17 — a move that sparked a lifelong love of exploring different cultures. After studying art, design, and human-computer interaction, I spent ten years in Switzerland before settling in the Netherlands.

When I'm not designing, you'll find me reading, writing psychological thrillers, or coding a Minecraft game with my nine-year-old son. ⛏️

Let's connect

I'm always open to a coffee chat, in real life or on video