I'm Matti Hicks, a UX researcher with a strong (💪) design background

Based in Zürich, I am currently a UX researcher for a global bank. Prior to this, I've worked in research areas such as international education, social technologies, health and medical, and engineering.

Explore my portfolio or view my CV (pdf)

Research work

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International research

Identifying customer journeys to revamp EF Language products

Read about work #1

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Surveys and remote interviews for trip pricing

Applying thick data to understand quantitative success

Read about work #2

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Contextual inquiries at Novartis

Working with research oncologists to enable better collaboration

Read about work #3

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Portable Ultrasound for Village Midwives

Field study research for the UI of a low cost medical device in rural Uganda

Read about work #4

Design work

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Digital transformation for EF Finland

Researching and designing for a new end to end customer experience

Read about work #5

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DogStay: a tailored dog boarding experience

A self-initiated project - based on my love for dogs 🐶

Read about work #6

About Matti

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I grew up in Kansas City, Missouri, raised by two hardworking parents who reluctantly let me study abroad in Germany when I was 17. After graduating high school I moved to Seattle and worked in cafes until I could afford college.

In college I won scholarships that enabled me to develop strong passions for art, digital design, research, and writing. I also studied in Italy, interned in Holland, and conducted fieldwork in Uganda.

Less than a month after graduating college I moved to Switzerland where I've been living for the past eight years.

Not yet a yodeler, not yet an alphorn player. But loving it here.🇨🇭☺️

I work with...

And for fun I...

  • Write and read fiction
  • Listen to Mixed Methods
  • Code side projects
  • Meditate