Matti Hicks

Hey 👋 I'm Matti

I'm a Sr. UX Designer & Researcher based in The Hague with 12+ years of experience crafting human-centered solutions across education, travel, banking, health, and engineering. I love turning complex problems into intuitive experiences.

Featured Work

Banking
Mobile UX Strategy

Revamping Retail Banking

A complete redesign to streamline navigation, improve iOS UX, and boost customer satisfaction scores.

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EF Customer Experience
Enterprise CX

End-to-End EF Customer Experience

Created seamless customer journeys and helped align internal operations to drive bookings.

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AI Finance
AI/ML FinTech

AI-Powered Financial Wellness

Designing an AI-enhanced experience that increases engagement and supports smarter financial decisions.

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Booking Flow
E-commerce Travel

Overhauling EF's Booking Flow

Designing an intuitive booking experience for language programs abroad for kids and parents.

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🌍 A Bit About Me

Matti Hicks

From Kansas City to The Hague

I grew up in Kansas City, Missouri, raised by two hardworking parents who reluctantly let me study abroad in Germany when I was 17. That experience sparked a lifelong love of exploring different cultures and perspectives.

In college, I developed a strong foundation in art, digital design, and research, while exploring international experiences in Italy, the Netherlands, and Uganda. These opportunities shaped my passion for crafting human-centered solutions.

After graduating, I moved to Switzerland where I lived for ten years before settling in the Netherlands. When I'm not designing, you'll find me reading, writing, or planning my next adventure with my family.

Let's connect! 🤝

I'm always open to a coffee chat, in real life or on video