I'm Matti Hicks, a UX researcher with a strong (💪) design background

Based in Zürich, I am currently leading research for a global education company. Prior to this, I've worked in research areas such as social technologies, health and medical, and engineering.

Explore my portfolio or view my CV (pdf)

Research work

customer journey image

International research

Identifying customer journeys to revamp EF Language products

Read about work #1

price quote image

Surveys and remote interviews for trip pricing

Applying thick data to understand quantitative success

Read about work #2

novartis image

Contextual inquiries at Novartis

Working with research oncologists to enable better collaboration

Read about work #3

ultrasound image

Portable Ultrasound for Village Midwives

Field study research for the UI of a low cost medical device in rural Uganda

Read about work #4

Design work

novartis image

Digital transformation for EF Finland

Researching and designing for a new end to end customer experience

Read about work #5

dogstay image

DogStay: a tailored dog boarding experience

A self-initiated project - based on my love for dogs 🐶

Read about work #6

About Matti

matthew pic

I grew up in Kansas City, Missouri, raised by two hardworking parents who reluctantly let me study abroad in Germany when I was 17. After graduating high school I moved to Seattle and worked in cafes until I could afford college.

In college I won scholarships that enabled me to develop strong passions for art, digital design, research, and writing. I also studied in Italy, interned in Holland, and conducted fieldwork in Uganda.

Less than a month after graduating college I moved to Switzerland where I've been living for the past six years.

Not yet a yodeler, not yet an alphorn player. But loving it here.🇨🇭☺️

I work with...

And for fun I...