Sr. UX Designer & Researcher

Based in The Hague, I have 14 years of UX experience spanning education, travel, social, banking, health, medical, and engineering.

Explore my portfolio or View my CV [pdf]

Redesigning Retail Banking project preview

Revamping Retail Banking

A complete redesign to streamline navigation, improve iOS UX, and improve customer satisfaction

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Financial Wellness project preview

AI-Powered Financial Wellness

Designing an AI-enhanced financial wellness experience that increases engagement and supports smarter financial decisions

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EF Customer Experience project preview

Transforming the End-to-End EF Customer Experience

Created seamless customer journeys and helped align internal operations to inspire confidence and drive bookings

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EF Booking Flow project preview

Overhauling EF's booking flow

Designing an intuitive booking experience for language programs abroad for kids and parents

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Matti Hicks

About Matti

I grew up in Kansas City, Missouri, raised by two hardworking parents who reluctantly let me study abroad in Germany when I was 17. After graduating high school I moved to Seattle and worked in cafes until I could afford college.

In college, I developed a strong foundation in art, digital design, and research, while also exploring international experiences in Italy, the Netherlands, and Uganda. These opportunities shaped my passion for crafting human-centered solutions.

Less than a month after graduating college I moved to Switzerland where I lived for ten years. In June 2022, I moved to the Netherlands.